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Why It Works

A deep conditioning mask for hair that needs more than a conditioner can offer.

The Hydrokeratin Plumping Hair Mask applies as a rich, intensive mask – conditioning agents, hydrolysed keratin and wheat protein help smooth the look of hair stressed by heat, colour and daily styling, while coconut oil and shea butter add softness and shine.

After rinsing, hair feels genuinely different – smoother, softer and with a natural-looking lustre that makes this a weekly treat worth keeping. For damaged, dry, or processed hair. Use once or twice a week.

Key Ingredients

How To Use

Condition

Apply

Apply after shampooing to clean damp hair.

Leave

Leave for 5 to 10 minutes.

Rinse

Rinse thoroughly for noticeably transformed hair.

Complete Your Routine

Thoughtfully paired with what you're using.

Not sure where to start? Find your routine

Hydrokeratin Plumping Shampoo – product shot

Type: Hair Care

Hydrokeratin Plumping Shampoo

390ml
Regular price £34.00
Sale price Regular price
Hydrokeratin Plumping Conditioner – product shot
New

Type: Hair Care

Hydrokeratin Plumping Conditioner

390ml
Regular price £34.00
Sale price Regular price
Hydrokeratin Silk Hair Mist – product shot

Type: Hair Care

Hydrokeratin Silk Hair Mist

100ml
Regular price £28.00
Sale price Regular price

Frequently Asked Questions

How soon will I notice a difference in damaged hair?

{"question"=>"How soon will I notice a difference?", "answer"=>"Straight after the first rinse, hair feels smoother and softer with more shine. Use it once or twice a week to keep that feeling going."}

Is this suitable for colour-treated or chemically processed hair?

Yes – it's specifically formulated for damaged, dry, or processed hair, including colour-treated hair.

How long do I leave it on?

5 to 10 minutes after shampooing, on clean damp hair, before rinsing thoroughly.

How often should I use it?

Once or twice a week.

Should I patch test before using a new product?

Yes. Before using any new product, apply a small amount to the inside of your forearm and wait 24 hours, especially if your skin is sensitive.

Are Enrichment products cruelty-free?

Yes, every Enrichment formula is cruelty-free and never tested on animals. Vegan status varies by formula, so check the badges above for this product.

Are there any ingredients you avoid using?

Yes. Our formulas are made without mineral oils, parabens, PEGs, silicones, microplastics or chemical UV filters. Every product's full ingredient list is shown under Ingredients.

What's your delivery and returns policy?

We deliver to UK addresses only. Delivery is free on orders of £50 or more after discounts, otherwise it's £4.99, and usually arrives within 4 to 7 business days of dispatch. If you change your mind, unopened items can be returned within 30 days. For hygiene reasons we can't accept returns on opened products unless they're faulty. See our Delivery and Returns policies for full details.

How do I get in touch?

Use our contact form. Whether it's a question about an order, help choosing the right product for your skin, or something about an ingredient, our team will be here to help.

What we stand for

Luxury products, crafted by nature: quality and conscience, always together.

  • Naturally-Derived

    Plant-powered actives, thoughtfully sourced.

  • Cruelty-Free

    Never tested on animals, ever.

  • Recyclable Packaging

    Considered from bottle to box.

  • Responsibly Made

    Formulated in a European lab, with care.